hidden message


Creating a creative logo can be a challenging job for even the most experienced graphic designer. Often times there are hidden messages within a logo, one you may see often, but never actually see the message.
Some of the famous brand logos were created with hidden messages in it. In this post, we have added a series of creative and inspiring logo designs with hidden messages for your inspiration.  Do you see the chicken in the Chick-fil-a logo above? Okay, that was an easy one. Check out these logos below…some of them made us cross our eyes, tilt our head and squint!

The Museum of London logo may look like a modern logo design but it actually represents the geographic area of London as it as grew over time.

The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.

This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically.

Whoa. Have you ever noticed this?

he old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.

The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast.

Loving this logo with the pillows on the bed that make the negative space in the "m"

London Symphony Orchestra: Do you see the “LSO” letters or an orchestra conductor?

The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Mark closely and you can see a spoon inside the nib.

At first glance the logo may look like a simple picture women's silhouette in a yoga pose, but if you take a second look at this image, you'll see how the negative space between her leg, hips and arm looks like Australia.

The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product.

At first glance it may appear to be "I heart You". But the hidden logo has a different meaning. Amazingly the heart is twisted to spell out “Hate”.

This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative space in between contains yet another raven.

This hidden message exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric".

This is a perfect example of negative space. The "D" has been carefully hidden in the "HIDE". At first, the word "HIDE" can be read with the small "D" in white, but if you look closely, the black space shows a "D" as well.

As you can notice, the negative space between the four arrows makes another arrow that goes the opposite direction. It signifies the meaning of countercurrent logo.

The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.

The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries.

Every letter in the "Eight" logo is an adaptation of the number "8"

Egg and Spoon

The “g” in “goodwill” and the smiling face look quite similar.

[via webneel]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.