PDFs are among the most versatile digital file formats. PDFs can be used for many different purposes, including:

  • Graphic presentation
  • Text sheets
  • Presentations

Along with its versatility, PDFs can be converted into several different file types depending on the need. Some of these file types include:

  • Word 
  • Excel
  • PPT
  • JPG

Retains The Design Format

PDFs hold the formatting of the original design of the document in the most accurate way possible. Therefore, when a document is saved as a PDF, the look will not change regardless of the software or device used to open it. 

Accurate Color Reproduction

Color is an essential element in graphic design. If a color changes in translation from the designer to the client, the design will lose its integrity. The client expects that they will see the most accurate colors via the document and also when it gets sent to be printed.

Editable PDF Files

It is common for clients to request design changes on every project. Because of the editable nature of PDFs, a graphic designer can easily make the adjustments without having to start from scratch. 

More Optimization Options Available

Graphic designers love PDFs because they can be optimized easily, unlike a Word document. In addition, PDFs are highly optimizable, can be merged with other PDFs, can be password protected, and take up less space. 

Keeps Custom Fonts Preserved In The File

Custom fonts are one of the best ways for designers to stay creative in their work. Each client expects their logo or branding to be different from their competitors, and using a unique font is just one way to ensure that their new design will stand out. In addition, PDFs allow the viewer to see the custom font, without having to have the font software installed. 

Read more about Graphic Designers and PDFs at dailytrust.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.