Branding Signifies Your Intent

Branding is how your business communicates to the consumers. Branding shows that your company is committed and serious about following through on your business offerings. Your core values and mission should be easily identifiable in your branding. Determine ways to articulate what your company stands for and communicate that through your brand.

Successful Branding Helps Distinguish Itself From Competitors

Branding is the perfect tool to use to differentiate your business from competitors. These days, it is important to know that your business is no longer just competing against local businesses. Instead, develop strong branding so that your business stands out online as well.

Branding Creates Trust

The more connected consumers are with your business, the more they will trust you. Use your branding to exemplify and explain to your customers why they should trust you.

Branding Creates New Revenue Networks

Your brand must interest consumers that have not already interacted with your product. Ultimately, your brand should be built to suit and cater to your intended audience. Creating a strong brand that hits all the consumers’ pain points is a great way to spread awareness about your company.

Emotional Power is Harnessed Through Branding

The goal for businesses should be to create emotional connections with its consumers. It is proven that consumers’ buying decisions are often attributed to emotions.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.