The Benefits Of Brand Building

  • The Immediate
    • Stores have dozens of variations of basically the same product. Some of these products are better than others, and some are worse, but they all serve the same purpose. In order to stand out the most from your competitors, it is important to differentiate your company from the others. Making a solid first impression and communicating the quality of your product is the best way to stand out.
  • The Enduring
    • It is essential to create and maintain a lasting impact in your market, especially as the lifecycle of brands gets shorter. Brand building has a lasting effect on sales and business growth. Some of the benefits of brand building include:
      1. An increase in revenue makes the company overall more profitable.
      2. A company earns more from a transaction should you choose to exit.
      3. Your business will be more sustainable and hold its value.
  • The Intangible
    • Customers feel an incredible sense of ease when shopping with a brand they trust. Giving customers these feelings gives them a sense of security and encourages them to continue purchasing from you. A brand is more than just a few products or a business, there is an experience, and sense of belonging consumers share with a trusted brand.

Making The Investment In Brand Building

Brand building is more important than ever in 2022. Investors look for well-established brands with a strong track record of sustainable growth. Success with your brand requires deliberate planning and action to ensure all your business functions contribute to one brand strategy.

Getting Started

The best thing businesses can do to get started is to develop a strong positioning statement. This is an overview of your product and why it differs from your competitors. The positioning statement is what your branding stems from, so it is crucial to craft it intentionally. Along with the positioning statement, it is important to ensure your messaging is consistent across all marketing efforts. 

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.