More than Words

To its core, digital marketing is about building trust between your brand and your customers. Creating and managing a solid relationship with your customers online becomes extremely difficult without words. Successful content tells a story using humanizing language, making your brand stand out to the consumer. 

What is The Value of Good Content?

Today, consumers are more particular about how they want to see brand or product information online. Print, TV advertisements, or mail campaigns are not as successful today as they once were. Therefore, marketers need to use words that engage and attract viewers, tell the brand’s story, and explain the differentiating factors of the brand.

What is Good Content?

Good content combines straightforward copy with an element that shows your brand voice. It is important to emphasize storytelling in your content’s copy. This writing should not only be an extension of the brand but should also address consumers’ pain points while offering solutions.

Strong content writers will also understand the importance of their writing in generating business for the company. Understanding SEO, calls to action, and hyperlinks will help your business step ahead of the competition.

What Difference Does Good Content Make?

Consistently putting out good content will help your company generate more qualified leads, hopefully bringing in new sales. SEO-optimized content will help your brand become more visible on search engines, driving more people to your website. Quality content is an excellent way to build brand awareness and establish your brand’s authority in the industry.

Read more about Good Content and Why it Matters at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.