Web Services

Our passion for knowledge and the unending possibilities of tech allow us to find the best digital solutions for your business — solutions that enhance brand value, bolster your eCommerce, and customize your customer experience. We’re bold in our approach to the world of 1s and 0s, and agile in our execution of optimized, multi-channel digital strategies.

Web Design & Programming

Your website or web application is a portal for people around the world to learn about and interact with your business or product. We carefully design and develop your web presence to make sure that it properly reflects who you are and what you offer.


Shopping online is quickly becoming the new norm and the trend doesn’t look to be slowing any time soon. If you have a product or service to sell, we have the knowledge and tools to help manage every aspect of your online store.


Search Engine Optimization is a crucial part of exposing your website or application to a larger number of people. Google is constantly making changes in the way they rank websites, and we constantly research and implement the practices that will help increase your visibility on the web.

WordPress Management

We get it. Not everyone loves the technical aspects of managing a website. The update button in WordPress has caused more than one person to hesitate, wondering if they are going to take down their whole website with the push of a finger. The good news? We kinda geek out on all the techie details and would sure love to take care of them for you. After all, that’s what friends are for, right?

We Live In Green

Organic and sustainable brands make our world go round.

We Love Startups

From branding to packaging; sales materials to websites, we’re ready to help you tackle the world!

We Dig Deep

Our creative is built on the strongest foundation: research.

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Contact us at 208.345.6656 OR 
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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.