Why Use Twitter for Digital Marketing

There are several different reasons why it might be important for your business to implement Twitter into your digital marketing strategies. Some of the main reasons include the following:

  • Twitter is free
  • Content is shared instantly
  • Expands a business’s reach
  • Customer service made easy

Twitter for Business Tips

It is important to set up your business Twitter account in a way that can be easily searchable and accessible to anyone who is trying to locate your business online. Some elements that are essential to include in your business Twitter profile include:

  • Branded image for the header
  • Business logo as the profile photo
  • Add a professional bio and have the birthday listed as your business’s founding date
  • Add URL to your website

Along with providing all the correct information on your profile, be sure to engage with your community. The goal is to be increasing your follower count and engagement rate consistently, so it is important to see what others are saying about your business and reply to all related comments.

Use Keyword Targeting

Consider implementing keyword targeting into your Twitter ads. This strategy allows your content to reach users who may be interested in the specific content you are posting about. Keywords are a great tool to ensure your content reaches the right audience.

Create Content Schedule

Consistency is crucial to the success of any social media strategy. Determine when and how often you want to push out content and stick to it. Here are some general guidelines when it comes to posting on Twitter:

  • Tweet on weekdays (B2B)
  • Tweet on weekends (B2C)
  • Generally, tweet around noon or 5-6 PM
  • Weekdays – tweet between 8-10 AM and 6-9 PM

Use Images and Videos

Imagery always performs better on social media than just copy. Choose images and videos that are engaging to the audience. If you have a video available, use it.

Interact with Followers

Engagement is the most important thing to focus on with Twitter. The goal is for your audience to interact with the content you push out. Be sure to engage back with your followers and make them feel like you see them and are listening to what they have to say.

Share Media Mentions

Keep your eye on media outlets and what they are saying about your business or industry. Sharing content that reliable sources have posted will make your business look more credible.

Research Competitors

Look to see what your competitors are doing on Twitter. Do not necessarily copy what they are doing, but keep in mind what looks like working and not working for them.

Check Direct Messages

Communication is key with Twitter. Be sure to keep your eye on your direct messages and respond professionally and on time.

Repost Content

Twitter is a special platform because the content comes and goes extremely quickly. Therefore, do not be afraid to repost the same content occasionally, especially if you feel like it is not landing with the right audience.

Read more about Twitter Tips at gritdaily.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.