What Makes a Strong Logo?

  1. Memorability
    • A successful logo is instantly recognizable to a consumer and is something that they will remember once they walk away.
  2. Simplicity
    • Overly complex logos can often be confusing and overwhelming to consumers. Consider creating a logo that communicates your brand’s message and can be easily recognizable.
  3. Versatility
    • Versatility is a crucial element to keep in mind when designing a logo. Your logo must translate well across many different mediums. Some examples include websites, business cards, or websites.
  4. Relevance
    • Your logo should seamlessly work together with your brand’s message, mission, and feel.

Psychological Impact of Logos

  1. Emotional Connection
    1. The way your logo is designed can evoke emotions from your consumers and help build connections. Choose the shapes, colors, and imagery with this in mind, as they can help play into feelings of trust, excitement, and nostalgia.
  2. Brand Perception
    • Be mindful that the quality of your logo design reflects directly on how consumers perceive your brand.
  3. Cultural and Social Significance
    • There are instances where logos hold more cultural and social significance than what may meet the eye. Think of what social or cultural influence your logo may be correlated to.

Read more about Logo Design at moderndiplomacy.eu

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.