Emotional Marketing Strategies

It is important for businesses to tap into emotional marketing because it can lead to stronger customer relationships and hopefully lengthen the customer’s lifetime value. As a result, more and more customers are beginning to implement emotional marketing into their advertising campaigns to create stronger connections with their consumers.

Aim for Authentic Connections

Emotional Marketing is a tool intended to create emotional connections with consumers in hopes they will invest and purchase your brand and products. In order to be successful, businesses must keep their brand in the minds of consumers.

Invest in Customer Understanding

It is crucial that you understand your consumers to be able to establish emotional connections. Emphasizing emotional connections with your customers is the best way for them to connect with your brand in the most meaningful way possible.

Building Emotional Connections is a Challenge

Creating a strong emotional connection with consumers is a great way to build customer loyalty. To translate connections to long-term loyalty. Focusing on brand loyalty opens up opportunities for deeper connections with your business and the consumer, hopefully moving to long-term relationships.

The Ultimate Goal is Sales Conversions

Consumers are more likely to purchase from brands they are emotionally connected to. The emotional connection will help businesses understand their consumers better and their motivations and desires and use this information to make future business decisions.

Read more about Emotional Marketing at programminginsider.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.