Vivid Colors

Pantone chose Viva Magenta to be the 2023 Pantone Color of the Year. This color is bright and strong, and although not every logo created this year will have Viva Magenta incorporated, the theme of bright and vibrant colors will shine through.

Abstract Botanicals

Abstract design has been trending for a while now, but we are seeing a shift to softer, more gentle variations coming to center stage. Botanical and floral abstract designs will play a significant role in logo design for this year.

Dynamic Design

Dynamic logos are those that can change and evolve depending on the circumstances. Adaptable logos help keep your consumer’s attention and interest. Consider how Google adapts its logo above a search bar on the web.

Animated Logos

It is no secret that consumers are drawn to video content. Consider adding an animated element to your logo design. Your entire logo does not have to be animated, but adding some small animated pieces will help make your logo interesting.


Although maximalism is having its moment in the design world, minimalism remains a strong design choice for logos. Many of the most well-known, strong logos, are simple and minimal. Many times, over-designed logos distract from the message and memorability.


Lettertype logos are made up of a single letter. Hyper-lettertypes take this a step further. These logos are highly stylized, brightly colored, and have overlapping elements. Hyper-lettertype logos are impactful and fun to look at, which aids in memorability.

Handmade Logos

Handmade logos are a great design option for companies that market themselves as unique and creative. These logos can also be created online and designed to look ‘handmade.’

Read more about Logo Design at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.