Consistency
A style guide is used to clearly list the rules that go behind branding. Some of these rules extend to which fonts, colors, and messaging are permitted to use in your branding. All companies need to create a style guide because it helps ensure that your branding remains consistent in every way. Not only is consistency important to keep everything organized, but it also helps build trust with your potential customers and audience.
Brand Identity
Style guides help you build a strong brand identity for your business. A strong style guide will help you build a brand identity that works together seamlessly, and that is catered perfectly for your audience. It is crucial to do extensive research before making decisions about your branding. Understand your audience and what they will respond to and design accordingly.
Time-Saving
Once you have a style guide in place, it will become easier and more efficient for you to create branded content. You will not have to reinvent the wheel each time because you have already put in the time and effort to create these guidelines to follow ahead of time. Taking the time to assemble a strong style guide is worth it because you will free up time.
Clarity
Style guides provide clarity for everyone who has their hands in creating content or marketing materials using your business’s branding. Everyone must be on the same page about what the guidelines are for your branding so all the content you put out is consistent.
Professionalism
Consistent branding will help your business look more professional to the world. Following a style guide is a great way to ensure everything you put out for your company looks as professional and polished as possible.
Read more about Style Guides at photofocus.com
