Create a Cohesive Brand Identity

A strong brand strategy is essential to the success of any business, and graphic design is a crucial part of that strategy. Good graphic design differentiates a company from its competition and helps to build a recognizable brand.

Create Powerful Marketing Materials

Typically, marketing campaigns are built around visuals, and graphic design should be used to create eye-catching and exciting marketing collateral. In addition, graphic design is used in marketing to create logos, website design, and other materials. 


Great graphic design will also help make engaging ads and videos. The stronger the design, the greater the potential chance customers will be inclined to watch the video ad. Graphic design is also used to create successful, attractive product packaging. How a business packages its products play a vital role in marketing and customers’ buying decisions.

Make a Positive Impression

Graphic design can shape a positive first impression on potential customers. These impressions are essential, and people often make buying decisions based on visual appearance. 

  • 94% of first impressions are design-related
  • Strong graphic design can create a positive first impression and influence consumers to do business with a company

Help Businesses Communicate Effectively

Good graphic design helps simplify complex information, making a business’ message more memorable. This serves as a great tool to help companies communicate more effectively with their customers.


Graphic design also plays a role in creating user-friendly interfaces for websites and apps. Interfaces that are designed well and easy to understand tend to be more successful with the user, creating a more significant opportunity for more business transactions.

Creating a Professional Image

A business’ visual identity should remain uniform across all marketing materials. Graphic design helps achieve this consistency. In addition, the visual identity of a company should come across as professional, which is essential to instill confidence in potential customers.

Achieve Goals

Graphic design can be utilized to achieve specific business and marketing goals. For example, creating solid visuals assist in increasing brand awareness and sales. 

Important elements to keep in mind while designing:

  • Typography
  • White space
  • Color
  • Imagery

Learn more about the Importance of Graphic Design in Marketing at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.