What could be an innocuous publication—the annual directory of shippers and processors for Idaho Potato Commission—went back in time this year for the 75th anniversary edition. We coupled beautiful farm and field photography with photos portraying a day in the life of growers, shippers, and processors, giving the directory a fresh approach to listings, potato varieties, brands, and Julian dates. Never before has a directory had such…“good taste.”
stepping back in time…75 years
