stepping back in time…75 years

What could be an innocuous publication—the annual directory of shippers and processors for Idaho Potato Commission—went back in time this year for the 75th anniversary edition. We coupled beautiful farm and field photography with photos portraying a day in the life of growers, shippers, and processors, giving the directory a fresh approach to listings, potato varieties, brands, and Julian dates. Never before has a directory had such…“good taste.”
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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.