small world

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Have you ever imagined lounging on a cloud of mashed potatoes or sending the fire department to cool down your four alarm Buffalo Wings? With the real life food fantasy that is Thanksgiving, we’ve decided to visit the edible world of photographer Matthew Carden. His edible landscapes, populated by tiny people, change the way we think about food, from approaching healthy choices to portion size and consumption.matthew-carden1
Carden’s “Small World” series closely examines the foods which make up our meals from a bug’s eye view. A soft bend of a tender green beans, the flourish of a broccoli crown or the dense mass of a piece of cheese are transformed into sumptuous landscapes. Each scene is populated and animated by tiny model people, who climb up cheese cliffs, meander through mushroom forests, and travel the rough terrain of a nut roasting pan. Through these photographs of the tiny dioramas, we are able to see and appreciate the beautiful details of the plants that we consume. Carden’s photographs appeal to adults and children alike, casting food in a playful light, which will encourage kids to want to learn about healthy eating.
Each day, many of us blindly and mindlessly eat our meals; while working at our desk, looking at a computer screen, or just on the go, without really thinking or experiencing the miracle of the food or the process. We distractedly munch away, giving little or no thought to what we’re eating, let alone where it came from. Whether straight from the farm, or prepared by someone else, it is easy to take the foods that we eat for granted, both the bounty and variety that is readily available to us. Matthew Carden’s photographs give us that extra push to be able to see the beauty of our food, and take a moment of thanks.
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[via inhabit]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.