What is Branding?

Smaller businesses need to acknowledge that branding is not just for massive companies with huge budgets. Branding is especially important for smaller businesses to set themselves apart from the competition.

Branding is the overall identity of your company. All of the elements that influence how your consumers perceive your business can be attributed to branding. However, it can be difficult for small companies to build a strong brand. Consider adding small business branding packages into your business plan to help gain additional support and a stronger brand.

Benefits of Small Business Branding Packages

One of the biggest benefits small business branding packages can bring businesses is creating and providing a professional look that extends through your branding. Today’s market is so competitive that if a company does not have cohesive branding, they will fall through the cracks.

Types of Small Business Branding Packages

  • Custom logo design
  • Business card design
  • Website design
  • Social media management
  • Email marketing

How to Choose the Best Package for Your Needs

When selecting a small business branding package for your company, identify where the immediate needs are within your business. Then, keep your budget in mind and find a plan that allows you to stay within your means. Next, research different packages and companies to find what works best for your needs and business.

How to Get Started with Your Branding Package

Creating a strong branding strategy is the most important step that needs to be taken before you step into branding packages. Some elements that you need to have in your branding package include:

  • Business name and logo
  • Well-designed website
  • Print materials
  • Social media
  • Email Signature

Read more about Branding Packages at techbullion.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.