The product we focused on for our redesign was a protein bar made with grass-fed buffalo meat. Unique in the protein/energy bar category, and with 7 grams of gluten-free, natural protein in a 70-calorie bar, the product had a lot of potential that the previous packaging didn’t communicate well.
Our work restaged the complete brand experience for the entire line of products and it has been an enormous success. The client reports that sales have more than doubled, and Tanka bars are now the #1 meat snack in the natural channel over the last 12 months! To quote a very happy client:
“We would not have made this progress without the help of you and your team. We will never be able to thank you enough for all your work.”
Here is a look at the previous package design for comparison:
