recycled logos

There’s a reason why everyone loves bicycles. They’re historic objects that bridge centuries and cultures and they also get us around quickly. They’re a feat of simple engineering even as today’s designs are high-tech and varied. No matter how simple or geared up, bikes have in common basic moving parts. And they’re eyecandy: Some bikes inspire and amaze. Then there are bikes that shed parts as they jerk uncertainly (still going!) down the street.
Graphic designer Jennifer Beatty, a graduate student at the School of Visual Arts in New York, decided to use the shrapnel from once-loved but now broken bikes to create something else people can love: art. The idea emerged when Beatty and her fellow students were tasked with creating a 100 Days project, in which the artist performs one basic operation every day for 100 days–to eventually add up to a larger piece of art. Beatty’s is called 100 Hoopties, “hooptie” being a slang term for a beat-up old bike.
100 Hoopties requires Beatty to recreate famous posters–with old bike parts. She’s more than halfway through the project now, and has recreated everything from the Detroit Red Wings logo to the Saved by the Bell logo to René Magritte The Son of Man painting (a man with a green apple on his face) to an entire Pac-Man maze. Follow the project here.


[via fast co. | design]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.