With a company as large and robust as POWER, it’s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the “Look to the RAM” theme we’ve used in other ads and marketing materials. And rather than featuring images of their wind turbines, power plants and transmission lines, we again played up POWER’s laid-back style and sense of humor, using images of classic, obviously-not-POWER-made engineering marvels. With the ram looking on, of course.
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