Natural Value

Branding / Messaging / Packaging / New Product Development
We Were Asked To:

Create a Brand Image to support the founders’ mission of “Live Well. Spend Less.”

So we:

Created a new brand and package design system that is distinctive and approachable while being nimble and versatile enough to handle 300+ products

And achieved:

Increased brand awareness, sales, retailer acceptance and demand for new products and line extensions

Previous Identity
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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.