now available at a location near you

simplot-upsides2_lo-1One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store!
That being said, we are particularly pleased to see the Simplot UpSides product at our local Boise Co-op in the frozen food aisle. We created the brand identity and packaging for this line, now being introduced into retail stores with our little Boise Co-op being one of the first!
It’s kind of a unique story because UpSides is a foodservice product. However, as Toni Anthony, Marketing Manager for New Products at Simplot said, “Even though it was developed for foodservice, the package design is so engaging and well-designed that the product line is easily making the transition into a retail environment.”
Ah yes, I couldn’t have said it better myself.

Share this post

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.