moxie java has a new look

Recently, our client Moxie Java came to us with a really fun project. The newly opened Whole Foods Market in our lovely city wanted to carry Moxie Java organic coffee, but their existing package design was a real sleeper; it needed a complete make-over! We were delighted to have the opportunity to work with Moxie on this new project because: 1) It’s ORGANIC coffee, and 2) the folks at Moxie are huge supporters of many local causes in our community, so they get two gold stars in our book.
After we got started, one thing led to another (you know how that is) and the next thing you know, we had not only revamped the label design, but come up with some groovy new names and illustrations for each variety as well.
Moxie Java owner, Stephanie Dean, told us they’ve received “excellent feedback” on the redesign, so much so they’re now selling their organic coffee at Rosauers and will soon expand to additional retailers.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.