Communicate Visually

Visual communication is the language that speaks to Gen Z. If your audience is Gen Z, incorporating engaging visual content is the key to catching their attention. It is shown that, on average, Gen Z spends over four hours daily on a social app. Social media marketing is a great strategy to market to Gen Z successfully.

Be Authentic

Authenticity in marketing is essential across the board, especially when targeting a Gen Z audience. Consider being open and honest about your business’s mission and values upfront and not beat around the bush about what your brand stands for. Partnering with influencers whose values align with your brand is a great idea to broaden your reach to an audience with similar interests.

Mobilize Across Platforms

It is no secret that digital marketing is the best way to reach Gen Z. Specifically, ensure that all your content is adaptable across all screen sizes. Creating mobile-friendly content will go a long way when marketing to Gen Z, as that is where they spend the majority of their time.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.