it's real!

itsreal_logoGetting the Big Idaho Potato Truck ready for its third US tour required a change in theme and graphics, since the purpose of its maiden voyage in 2012 was to honor the Idaho Potato Commission‘s 75th Anniversary.
For the 2014 tour, we created the theme “It’s Real” which has its roots in the official seal that was developed to properly identify REAL Idaho Potatoes, and is used on all packaging and marketing materials related to our famous potatoes.
The funny thing is, the Number One question our Tater Team is asked about the gigantic traveling tater when they’re on the road is “Is it Real?” I am sure this new theme and graphic isn’t going to make their job any easier!
As part of the redesign, we created a new website and promotional materials to keep things “fresh!”

Stay up-to-date on the Big Idaho Potato Tour on Facebook as they lug this six-ton spud across the country!


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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.