it's a blast working with dynamite

With fanfare and ritual, Dynamite Marketing launched their new brand identity, brand messaging and package design at the Annual Spring Conference in early April. It was an “explosive” success!  Foerstel was invited to be a part of the presentation, highlighting our work on not only the branding and design, but also our assistance in sourcing more sustainable packaging materials than their previous plastic buckets and containers.
This was the culmination of an arduous yet rewarding year-long process with some really fun times thrown in the mix. Working with such a unique client is truly inspiring.  Dynamite understands the value of both the creative and sustainable aspects of the project, and the value in taking the time to find the right solution.
new brand identity and brand architecture
new brand identity
new packaging and brand architecture
new packaging and brand architecture

Dynamite has a long history of commitment to providing the highest quality, environmentally sound products for animals, people, and the soil. We were impressed when they came to us with the primary goal of making their packaging more sustainable. It wasn’t easy finding the right solution for the packaging that protected the integrity of the product, fit the shape of the product better, weighed less for shipping, drastically reduced the amount of non-renewable resources being used in the manufacturing and shipping process, and finally, was a recyclable paper material.

Foremost in the new branding, messaging and package design was clear communication about the quality and integrity of this company and their products. In addition to quickly indicating the use of the product to the customer, it also had to convey an all-natural product which is handmade in small batches, and at the same time communicate the cutting-edge science that backed each of the formulations. Not to mention creating a clear differentiation between each of the product lines. It was a big job, but as you can see in the before and after photos, Debbie (the lead designer on the project) and the team did a bang-up job!

The launch was a great success , the new packaging was a hit, and we had a great time working on this project with Dynamite. Yeah, ok……we had a blast!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.