What is Branding?

Branding sets your product or service apart from your competitors. A brand identity includes many different pieces, some including your business name, logo, and any other representative visual elements. Branding aims to make your customer recognize and build trust with your business.

Impact of Branding on User Interface Design

The goal of user experience (UX) design is to create a positive interaction between a consumer and your product or service. Not only does branding help build customer loyalty and gives the consumer a good idea about what to expect from your company. 

Branding plays a crucial role in user interface design. A well-branded product puts the look and feel of the product together, which ultimately impacts the consumer’s view of your brand.

Branding and User Interface Design Elements

  1. Logo
    • The logo is a visual representation of your business. It should reflect the company’s values, beliefs, and overarching goals.
  2. Typography
    • The chosen typeface plays an important role in creating a solid impression and feeling associated with your brand.
  3. Color
    • Color can have a direct correlation with your brand’s personality. They have strong ties with emotions and can be used to convey messages to consumers.
  4. Graphics
    • Many different types of graphics can be successfully used to aid in branding. Graphics can help your brand make a strong impression while relaying your messaging. 

Read more about Branding in User Interface at theodysseyonline.com

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.