Audit Existing Strategies

Instead of scrapping all the work you have done in the past year, consider looking into what strategies worked and which lacked. By identifying past campaigns’ ongoing strengths and weaknesses, you will be able to determine what you can do differently moving forward.

Tailor Content Wisely

Two of the most effective ways to increase your business’s demand and conversions are audience targeting and ad placement. However, it is important to remember that optimized strategies do not necessarily reach everyone. Instead, they focus on the audience that will resonate the most.

Use Complementary Strategies

Your marketing plan should intertwine a few different strategies into one. For example, if you are focusing on optimizing SEO to bring more visitors to your website, you might want to consider how imagery and other copy will help with organic search traffic.

Add Videos To Your Repertoire

Consumers are starting to become more responsive to engaging with video content. As a result, video marketing is quickly becoming more effective and even an essential tool for getting your content out in front of your consumers.

Keep Up With Market Trends

It is important to ensure you are keeping up with the current market trends, as your business deems appropriate. If your audience tends to be of the younger demographic, you are more likely to have to stay on top of the trends to remain relevant. 

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.