Choose Sustainable Materials

Consider selecting materials for your packaging that can be reused or recycled. Choosing the material you use for packaging is important based on the product it is protecting. Some materials can be used for a variety of different products, so you can choose based on what works best for your brand. Some sustainable materials include:

  • Cardboard
  • Plant-based materials
  • Biodegradable plastics

Less Design, More Impact

Many times, simplistic packaging design can be just as eye-catching and effective as complex design. Do your best to use as minimal materials as possible for your design. The entirety of your design does not necessarily have to be covered, as blank space does the trick of drawing consumers’ attention. If sustainability is a focus for your business, clearly communicate that on the packaging, as that can contribute to the consumer’s purchasing decisions.

Use Bright Colors

Consider using bright colors on your packaging design to help your product stand out on the shelves. Simple design does not have to be boring. A strong, unique logo paired with a bright color scheme will help make consumers recognize your brand.

Use End-of-Life Packaging

Be sure to use materials that the recycling facilities can easily sort. By being mindful that your sustainable materials can be taken apart and sorted accordingly, you will help drastically reduce their impact on the environment.

Be Creative

Often, people think that sustainable design means boring design. This is not the case! Lean into your creativity and design packaging unique to your brand and stands out in stores. Consider using your brand’s sustainable packaging as a unique selling point, especially if that is not common practice in your industry.

Another way to stretch the creativity of your design would be to incorporate elements that direct consumers to your digital presence. Some examples of this include QR codes that link to your brand’s social media or website.

Explore Reusable Options

There are many different reusable options that your brand could opt for with packaging. Refillable containers that can be reused or repurposed after the product is gone are great ways to add value to the actual product you are selling.

Read more about Sustainable Packaging Design at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.