What Makes a Brand Timeless
For a brand to come across as complete and timeless, all the branding elements must play together in unity to support the overall visual identity. Ensure that you are not focusing too much on creating a brand that is trendy in a way that will be outdated in a matter of years.
Many of the brands that are considered to have a timeless design are those that stick to being clean and simple. Even if you decide to take your branding a more stylized route, be sure that your design serves a purpose and is not just designed to look pretty.
Your Version of Timeless
The two most important elements that play into creating a timeless brand include:
- The purpose of your brand
- The foundation of the design
Consider your company’s core purpose and determine how you can translate that brand philosophy into a design philosophy that supports it. Your design philosophy will bleed into every part of your brand and should reflect your company as a whole.
Start with Values
If you plan on rebranding your business, establish your values and mission. Both of these elements will give you a great foundation to work off of when building out your new brand. Your messaging should also play a key role in your branding. Your messaging will help your consumers understand why they should choose your brand over the competition.
Read more about Timeless Branding at retailtouchpoints.com