What Makes a Brand Timeless

For a brand to come across as complete and timeless, all the branding elements must play together in unity to support the overall visual identity. Ensure that you are not focusing too much on creating a brand that is trendy in a way that will be outdated in a matter of years.

Many of the brands that are considered to have a timeless design are those that stick to being clean and simple. Even if you decide to take your branding a more stylized route, be sure that your design serves a purpose and is not just designed to look pretty.

Your Version of Timeless

The two most important elements that play into creating a timeless brand include:

  • The purpose of your brand
  • The foundation of the design

Consider your company’s core purpose and determine how you can translate that brand philosophy into a design philosophy that supports it. Your design philosophy will bleed into every part of your brand and should reflect your company as a whole.

Start with Values

If you plan on rebranding your business, establish your values and mission. Both of these elements will give you a great foundation to work off of when building out your new brand. Your messaging should also play a key role in your branding. Your messaging will help your consumers understand why they should choose your brand over the competition.

Read more about Timeless Branding at retailtouchpoints.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.