How to Achieve Attractive Eye-Catching Product Packaging

What some consider to be beautiful packaging, others may not agree. Package design varies between target markets and audiences, yet there are some similarities that are consistent to keep in mind.

Align Packaging with Your Brand Identity

Package design needs to remain consistent with its overarching brand identity. Some of these elements include:

  • Packaging colors
  • Text
  • Typography
  • Materials
  • Overall design


Choose Colors Carefully

Color choice is essential when it comes to package design. This is because different colors evoke different emotional responses in customers. These responses tend to be subconscious but play a significant role in the consumer’s buying process.

Consider the Materials

The packaging materials a brand chooses to use play a role in the messages your consumers are picking up on.

  • Thin plastic can make colors appear more vibrant and make the product feel affordable and fast.
  • Thicker materials such as glass or metal create a more luxurious feel to a product.

Sustainability is another major factor when it comes to selecting packaging. Consumers are growing to be more eco-conscious than they have in the past and prefer products packaged with recyclable or biodegradable materials.

Highlight Crucial Information

Successful product packaging highlights all the information that the target audience would want to know.

Balance Form and Function

Creating a beautiful package design is great, but it is also essential to make sure your packaging is functional. 

Learn more about Product Packaging at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.