The Power of Intuition and Creativity

Humans are not machines, and it is important to note this, especially regarding marketing. The purpose of marketing is to influence how consumers think and feel, ultimately impacting their purchasing decisions. AI is not yet able to take into account the emotional impact a marketing campaign may have. Consider implementing AI to draw inspiration and creativity, but remember that human touch is necessary to run a successful marketing campaign.

AI’s Strengths and Limitations

AI tools are an excellent resource for businesses to gain information about consumer behavior and habits. Some AI systems can generate content for advertisements, social media, and email campaigns. AI’s ability to create content at a rapid pace will give creatives more ideas to run with and build upon.

With the ability to generate endless variations of creative work, AI will free up time for creatives to be able to focus on other tasks that require their expertise. For example, along with creating content, experts predict that the new age of AI will also be able to target your audience into specific segments, so it will be easier for the creative to determine where and who their content should be put in front of.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.