foerstel : creative + results

a healthier idaho with blue cross

bci_0809_runner_lo
We are happy to continue to carry out Blue Cross’ creative. This year: A Healthier Idaho. One step at a Time.  So far we’ve produced both digital and traditional billboards, corporate tradeshow banners, football and basketball program ad variations; as well as five radio spots that run across the state for the next several months. The message turns out to be a very timely one with all the health care debate. The Blue Cross of Idaho message is clear, simple, and brings good health into a “doable” realm by encouraging us all, one step at a time.
Basketball Ad: blue-cross-idaho-basketball-radio-301
Football Ad: blue-cross-idaho-football-radio-30
Bicycling Ad: blue-cross-idaho-bicycling-radio-60
Hiking Ad: blue-cross-idaho-hiking-radio-60
Running Ad: blue-cross-idaho-running-radio-60

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