a healthier idaho with blue cross

We are happy to continue to carry out Blue Cross’ creative. This year: A Healthier Idaho. One step at a Time.  So far we’ve produced both digital and traditional billboards, corporate tradeshow banners, football and basketball program ad variations; as well as five radio spots that run across the state for the next several months. The message turns out to be a very timely one with all the health care debate. The Blue Cross of Idaho message is clear, simple, and brings good health into a “doable” realm by encouraging us all, one step at a time.
Basketball Ad: blue-cross-idaho-basketball-radio-301
Football Ad: blue-cross-idaho-football-radio-30
Bicycling Ad: blue-cross-idaho-bicycling-radio-60
Hiking Ad: blue-cross-idaho-hiking-radio-60
Running Ad: blue-cross-idaho-running-radio-60

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.