Defining Your Identity

A brand identity encompasses all your visuals and relates to a larger personality. Everything that falls within a brand identity should inform the design. Researching a demographic and learning more about what appeals to them is essential to ensure you reach the right audience.

Developing Your Identity

When developing your brand identity, it is crucial to make sure all your design elements are working together. You want your brand to feel organic and that each individual element belongs alongside the others. 

Creating an identity that stands in alignment with the brand’s core values is critical. Studies show that about 90% of consumers consider the authenticity of a brand when deciding which companies to support. This being said, consistency between your values and actions are crucial.

Cohesiveness is key. Do not get set on any marketing strategies or business content that does not fit seamlessly into your brand’s look.

Mining Your Identity

It can be easy to want to share all your newly created content all at once. A consistent flow of well-branded content is more successful to building sustainable marketing and a loyal following than a large burst of branded content. 

Read more about Brand Identity Design at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.