fmfi_09-06_frescalogo_lo1Fresca is a Boise-based tortilla company founded in 1977 with a large (and loyal) international foodservice clientele. At the beginning of our engagement, we went for a tour of their factory and were blown away by their operation! Donning hair nets and notebooks, we set out with Plant Managers, Kip and Jim and were impressed by the pride they take in their product and the smiles we got from all of the workers as they quickly moved tortillas over hot, hot, griddles!
To date, we have refreshed Fresca’s brand identity, and created a company brochure and recipe cards. Soon we will launch their website – stay tuned!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.