Websites Make Your Freelance Business Look Professional

Creating a personal website makes you stand out from the competition more than any resume could. Launching a website on your own shows that you went above and beyond to stand out. Try to customize your website as much as possible, so you do not run the risk of it looking like a premade template.

Your Business Will Be Easier to Find if You Have a Website

Your potential clients often search for the service they need instead of seeking a specific name. A website outlining your services will increase your chances of being noticed by a potential client. Utilize SEO strategies and social media marketing to help drive traffic to your website.

Your Website Shows Your Voice and Branding

Professional websites make your freelance business feel more established. Be sure to showcase your messaging and outline how you work. It is also important to provide examples of your work and expertise.

Personal Websites Look Better Than Resumes

Showing your work and portfolio through a website is a great way to show your experience as a freelancer. It is a lot of work to create a website, and that will speak volumes to a potential client as they consider bringing you in on their project.

Websites Generate Leads Through Newsletters

Create a way on your website to collect information on potential clients. For example, add forms to your website to gather email addresses or any other information they feel comfortable sharing.

You Learn New Skills By Maintaining a Website

Creating and managing a website will inevitably require you to learn new skills. Many companies reach out to freelancers to build their websites, but few freelancers take the extra step to build one for themselves.

Websites Can Serve as Additional Income Sources

The primary goal of your website should be to promote your freelance business. Although your goal may not necessarily be to make money, you can monetize websites in many ways.

Read more about Why Your Freelance Business Needs a Website at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.