1. Leverage Your Platform For Change
“Consumers view brands as an extension of themselves.” Because of this, brands must be clear about what causes they stand behind. Research has shown that 87% of Gen Z tend to be loyal. This loyalty is earned by companies intentionally establishing trust with their customers.
2. Embrace Community-First Social Channels
Brands need to have and maintain a social media presence. For example, Twitch and Discord are two community-centric channels that have become popular with Gen Z. It is beneficial for companies to invest time and resources into these channels to embrace the platform entirely and authentically interact with its audience.
3. Tap the Power of Partnership
By rethinking their collaboration strategy, brands can connect with their consumers in a new way. Collaborating with culturally relevant brands that appeal to the desired audience is a great way to show that a brand is relevant and valuable.
4. Create a Celebrity Halo
Gen Z’s buying habits are heavily persuaded by the celebrities and influencers they are drawn to. Strategic partnerships with the right creators can take a brand a long way.
Read more about Branding at thedrum.com