Improve Your Personal Branding

Personal branding is a tool that can be used to achieve what you want. Many people are not comfortable with having a personal brand because they do not want to put themselves out there. Your personal brand is how you project yourself to the world.

Five Ways To Develop Personal Branding:

  1. What Is The First Thing People Think of When They Hear Your Name?
    • Many people do not know the answer to this question. You need to try to think of what this could be because you are essentially tied to your business. Generally speaking, you want people to hear more positive things about you than negative. Businesses can fail because of poor reputations, but a strong personal brand helps ensure this does not happen.
    • One tool you can use to find out what people are saying or seeing about you is to Google your name. Before meeting you in the professional world, it is common for someone to look you up. Be mindful about what you post on social media, but do not be afraid to post about your wins and successes.
  2. What Does Your LinkedIn Profile Say?
    • LinkedIn is a great tool to utilize to sell you and your company. Alongside your personal information, your profile can be a place where you exhibit your professionalism. Your LinkedIn should sell the viewer about your company and help them see doing business with you.
  3. What Do People See When They Google You?
    • Creating a personal website for yourself is a great way to be in control of the first thing others may see when Googling you. You are creating the message you want to distribute, rather than others piecing it together. 
  4. Make Sure Everyone Knows What You Do.
    • Think about what you do, why it is important, and why you’re good at it, and develop a 30-second description. Practice this pitch until you have memorized it with ease because you never know when you will need to convince someone they should do business with you. 
  5. Celebrity Branding
    • Do you have personal connections with any celebrities? Showing yourself next to or working with a celebrity can be an excellent way to stand out. This strategy will attract people interested in learning about how to make these types of connections.

Learn more about Personal Branding at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.