Ecstatic Colors

Bold colors are proven to help your product stand out in stores. If you notice that many brands within your sector are following this idea of using bright colors, you may have to take it one step further. Ecstatic colors are highly saturated and use neon to appear playful and confident. This trend can be seen frequently in drink packaging.

Typographic Scrawl

Typography has always played a crucial role in package design. However, a new trend is emerging within typography displayed on packaging design. Hand lettering that looks casual and unkept is beginning to become more and more popular. This typography choice makes the product seem casual and down to earth compared to the large, well-known brands. Choosing a casual typeface will immediately make your product feel homemade and down to earth.

Sticker Book Aesthetics

There is no secret that many, if not all, children love stickers. The sticker book aesthetic trend attempts to reach the consumer’s inner child and bring about nostalgia for the ‘90s. Combining the simplicity of sticker-like designs with bright hues and doodles has shown to be popular among the Gen Z audience.

Mascot Variations

Brand mascots have always been an extremely popular and successful way to engage shoppers. Mixing up the style of the brand mascot on each package design, depending on the type or flavor, is a great way to grab the attention of your target audience. It is important to keep your mascot easily recognizable but change elements such as clothing or attitudes depending on the product.

Cartoon Charm

Cartoons are typically comforting and inviting for your consumers. This trend relates more to the minimalism cartoon and one-line style. Cartoons tend to be a bit goofy, which makes your brand seem approachable.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.