Unclear Strategy

Jumping headfirst into content marketing without a clear strategy is one of the biggest mistakes businesses can make. If you are not working from a planned-out strategy, your content will look and feel inconsistent, which harms the strength of your branding. Following a clear plan will help build trust with your audience. Consider setting goals and learning about what your audience is looking for, then build your content accordingly.

Lack of Understanding Your Audience

Creating content before understanding your audience is another big mistake many businesses make. For your content to be effective, you must know what your audience is looking for, cares about, and where they consume content. By having a solid understanding of who your audience is, it will become easier to build a successful content marketing campaign.

Focusing Too Much on Sales

While making a sale may be the ultimate goal behind content marketing, you cannot make that the primary focus of your content. Most consumers are turned off by businesses when they feel like they are being pushed into a sale. Instead of emphasizing sales, consider building a connection with your audience through your content. Informative, entertaining, and educational content helps build credibility with potential customers.

Posting Infrequently

Posting inconsistently will hurt your brand’s credibility and negatively impact engagement. Consider building a strategy that helps you stay organized by creating and posting content. This way, you can stick to a plan and work ahead of time instead of being pressured to produce large amounts of content at once.

Not Paying Attention to SEO

It is crucial to do whatever you can to ensure your content is being pushed out in front of the right people. Focusing on incorporating a strong SEO strategy is important because, without it, your content will not be found. This is especially important when it comes to blog posts and websites.

Read more about Content Marketing at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.