Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as selfies. “You can’t get any closer to the news,” says the tagline. As much as I hate selfies, the creatives did the impossible here and found a worthwhile use for the idea. The thought of Churchill trying to hold one of those giant press cameras with one hand is pretty funny, especially because he would most likely be drunk at the time.
[via AdWeek]
