The Basics of Packaging Design

Packaging design is crucial in branding your products and must be taken seriously. Your design should be appealing and unique, but must also be functional. The goal is for your consumers to recognize your brand by looking at your packaging design.

Understanding Material Choice in Packaging

It is crucial to understand the material that needs to be used as your packaging to protect your product. To determine what type of material you need to be used for packaging, you must consider the product’s needs, market, and environment.

Tips for Successful Packaging Design

One of the main keys to creating a successful packaging design is incorporating pieces of your branding into the final design. Consistency with the branding on your packaging will reinforce your brand identity and increase customer loyalty. The most important factor in successful packaging design is ensuring that your packaging is functional. The consumer must be able to easily open, store, and move the product without damage.

Trends in The Packaging Design Industry

One trend that is beginning to stand out from the rest is that businesses are focusing more on consumer trends and adapting their design choices accordingly. Some of the current trends in packaging design include:

  • Color blocking
  • Minimalism
  • Metallic finishes

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.