Not Having Brand Guidelines

Creating a set of brand guidelines is crucial. Following these guidelines is important for developing a successful brand because it will explain everything anyone needs to know about the brand. For example, these guidelines will discuss the logo, color usage, messaging, and brand voice. Brand guidelines must be followed for the brand to remain consistent.

Ignoring Analytics

Data tracking provides you with all the information you need to assess your digital strategies. This information is extremely helpful because it will help you determine what elements of your brand are successful and which are underperforming.

Failure to Understand Your Target Audience

Knowing and understanding your target audience is crucial before developing your brand. You need to know exactly who you are targeting, what they want to see, and what they expect from your brand. Taking the time to get to know your target audience is important because it will help you to communicate efficiently with them.

Not Maintaining Consistency

Consistency is crucial in branding. All marketing and branding efforts are more successful when taking a long-term approach to their strategies. A consistent brand will appear more credible, loyal, and familiar to an audience. Consistency extends into your brand’s promotions, communication, and connection with your audience.

Social Media

The importance of integrating social media into your branding efforts is only continuing to grow. The goal is to use social media to engage and connect with your audience in a way that businesses were unable to do effectively before. It is important to note that when you integrate social media, you cannot let it sit stagnantly. You must engage with your audience and be available to answer any questions they may have. Social media is also a great tool for learning more about how your customers feel about your product.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.