color block

In these images, blocks of color replace the billboards in order to give a different perspective of the space occupied by these ads.
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Chicago-born, Paris-based photographer Kaitlin Rebesco explores the omnipresence of billboard advertising in her Color Block series, in which she replaces ad spaces in NYC streetscape photos with brightly colored squares.

“Outdoor advertisements are so ubiquitous in New York that they have almost started to become a part of the city’s architecture,” she writes. “Residents of the city are so inundated with these messages that they hardly even seem to notice them anymore.”

Also be sure to check out Kaitlin’s lovely Head in the Clouds series. And you can view more of her work on Flickr.
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[via SHFT]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.