Three Main Packaging Components:

  1. Functionality
    • Functionality is one of the most critical elements in successful packaging. Containers should be able to serve the purpose they are intended for. For example, they should keep hot foods hot, cold foods cold, and messy foods contained. 
    • One trend Foodservice IP identified was the decline in the usage of hot beverage containers, such as disposable insulated cups. This trend is largely attributed to the increasing popularity of reusable containers. Many convenience stores have made adjustments to this trend by creating and selling branded reusable mugs and cups. By making this adjustment, these stores addressed their customers’ desires for sustainable packaging while also continuing to promote customer loyalty.
  2. Appearance
    • Packaging appearance is a crucial factor in consumers’ decisions about which products to purchase at convenience stores. There are three qualities consumers look for when assessing the quality and freshness of their food products. These qualities include:
      1. Expiration Dates – 51% of consumers
      2. Food Visibility – 45% of consumers
      3. Durability – 20% of consumers 
  3. Portability
    • The pandemic created a spike in demand for delivery and a grab-and-go type of food service. This trend started its growth well before March 2020, and there is no sign of it slowing down. Because of the growing attraction to food delivery, it is important for packaging to prevent spills, maintain the appropriate temperature of the food, and protect the food’s structure throughout the delivery process.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.