Content Marketing

Content marketing is popular because audiences prefer to gather all the available information before continuing with their purchase. Sharing articles and videos is one strategy your company can utilize to increase your authority. Creating strong copy will help optimize your SEO, which in turn will result in increasing your leads. One way to ensure that you are staying ahead of your competition is to conduct keyword research to create content your audience will find valuable.


LinkedIn can be leveraged to be highly beneficial for increasing leads. For example, taking advantage of LinkedIn lead generation ads is a great way to use specific targeting that will help bring you higher-intent leads.

Pay Per Click (PPC)

Strategies such as SEO and content marketing can take time to generate results. Pay Per Click (PPC) is the best and easiest way to quickly get the results you want. For this strategy to be successful, you must have your target audience narrowed down. One pitfall to PPC is that it can be fairly expensive depending on your sector or the audience you are targeting.

Google Ads

Spending money is inevitable when it comes to generating high-quality leads. Google ads prove to show that their conversion rate is nearly 75%. This strategy is highly effective for B2B lead generation with high buyer intent.

Gain Trusted Backlinks

Word of mouth is one of the best ways to attract customers to your business. When others are talking about your company, oftentimes, it means that they trust your services. Another form of promotion is when trusted websites link out to your site.

Cold Emails

Adopting cold emailing is difficult because a relationship must be established before sending an email. Some first steps to take to make solid first impressions include:

  • Exemplifying creativity
  • Straightforwardness
  • Sending followup emails

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.