alaska naturals

tsc_ba_logos_loTrident Seafoods asked Foerstel to work on identity and packaging for a new brand and line of pet products, Alaska Naturals. The products utilize Trident’s finest quality Wild Alaska Natural Salmon Oil.
The identity and packaging had been started by another design firm and Trident asked us to complete it with some changes.
We refined the logo, redesigned the dog snack package, redesigned labels for the oil formulas, designed a full page ad, a sales brochure, and also a trade show booth backdrop.
Click below to see the refined identity mark as it applies to the packaging…


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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.