1. Use Paid Advertising

Not all of your followers will see the content you post; even if they do, your reach is limited to the number of people following you. Paid advertising is important in social media because it helps widen your reach and target the right audience. You can drive traffic to your website if you promote one or two of your blog posts each month on your social media channels.

2. Share Every Website Blog Post to Your Personal Profile and Relevant Groups

Often, your personal profile will have more followers than your company’s account. If this is the case, sharing your blog posts to your personal account might be a good idea. There are many ways to share this content on your personal account including tagging, direct messaging, or looping it into groups.

3. Think Mobile First

Most people seeing your content are looking at it from their cell phones. Therefore, it is crucial to have all your content tailored appropriately for smaller screens. Intricate detail and small text are just a few elements you should avoid when creating content for mobile devices. The most important thing to remember is to optimize your blog content for mobile.

4. Pay Attention to the Headlines

The Content Marketing Institute reported that 80% of people who see your social media post will not go past the headline. In order to get the desired response out of your viewers, it is crucial to create an intriguing headline that makes them want to click into your blog post.

5. Use the Text Portion Wisely

The text portion of your post should serve as a short teaser to the content within your blog post. The beginning of the text section is the most important part if you want to engage with your audience.

6. Be Selective With Images

Images catch the attention of your audience. It is important to select an image that will spark an emotion within your audience before they even read one word. Although eye-catching images are important, your images must also be relevant to your content.

7. Test Different Versions of Blog Post Shares

Split testing blog posts is one of the best ways to identify your audience’s preferences. You can tell what type of post, image, or headline resonates the most with your viewers.

8. Repurpose to Post Regularly

It is important to post frequently because the more you post, the more people will see it. Mixing up your content is a great way to keep it interesting and relevant to your audience. Reposting your blogs with different images is one way to repurpose quality content.

9. Review Your Social Media Insights Data

Analyzing your social media insights is the best way to determine what type of content is working and what is not. Some data to remember is what time of day or day of the week your content performs the best.

Read more about integrating social media and your website at promomarketing.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.