Know Your Audience

It is crucial to have a strong understanding of your audience before jumping into your social media campaign. Once you know your audience and what they are looking for, it will be easier to create successful content.

Create Engaging Content

The content you create and post must be engaging to your audience. Consider mixing different media types into your content mix to keep it interesting. Interactive elements, videos, still images, and graphics are examples of different media types. One idea to keep your campaign creative is to ask yourself if your content evokes curiosity or emotion.

Optimize Platform Profiles

It is important to take advantage of the features that each platform has to offer. For example, consider adding an eye-catching profile picture or cover photo and develop a short bio that communicates who your brand is. Not only does a well-optimized profile help catch the eye of consumers, but it also helps improve your business’s overall credibility.

Use Trending Hashtags

Hashtags are a great tool to help boost your social media’s visibility. It is important to research what hashtags are being used in your industry and implement them in your content. It might be tempting to choose popular hashtags, but be sure that all hashtags you use are relevant to your business.

Build Online Communities

Creating a strong online community is crucial for your success on social media. Engage with your audience by responding to comments, reading direct messages, and getting back to all questions or concerns. Being attentive to your online audience will help boost your consumer’s trust and build a loyal following.

Partner with Influencers

Partnering with influencers is a great way to broaden your reach on social media. You can pick influencers to partner with who align with your values and brand, then you can be sure that their audience may overlap with yours.

Analyze Performance Data

It is important to review your social media performance data consistently. Engagement, reach, CTR, and conversions are all examples of metrics that you should keep your eye on. By understanding which areas your data is lacking in, you can adjust your content and strategy accordingly.

Adapt and Improve

Social media is a tool that is constantly evolving and changing. Because of this, it is essential to avoid getting stuck in your ways and be open to pivoting. Consider testing different types of content to see how they perform on your page. If you notice that something is not performing in the way it should, do not be afraid to stop posting that type of content and adjust.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.